Marketing & Communications Department
The creation of our Marketing & Communications Department was the brainchild of our President, convinced that marketing and communications would benefit from a synergistic approach. It will allow us to react faster to our shareholders’ innovative projects.
In addition to the Manager of the Department and the Communications Manager, the team consists of 4 Operational Marketing Officers and an International Relations Manager; it also encompasses the functions and skills of our partners and research relationship. This configuration will allow us to position ourselves better alongside external players and strengthen links with the innovation and valorization ecosystem.
“All these actions will lead to SATT Sud-Est having a foothold in the existing ecosystem, shedding light on its core activities and missions, and to a discussion and joint action – with the ecosystem – on how to maximize the valorization process in the region. Finally, they also allow us to boast about the attractiveness of the territory given its technological skills and the support for economic activity that is on offer there. Spreading the word about technology projects in the region in an original, innovative way with the help of our partners should define South Eastern France as the Land of innovation.”
Our aim is to inspire and assist action on projects. It is based on three pillars:
- Greater familiarity with the innovation and valorization ecosystem: we are mapping our customers and partners, and researchers within the SATT perimeter, to simplify access to key information. We are conducting market surveys as a priority that are aligned with the innovation regional policy, or specific large technology projects in order to speed up the time-to-market and increase opportunities for transfer,
- Strengthening links with the whole innovation ecosystem to speed up transfer and increase the maturity level of technologies and innovations
- Optimizing how SATT Sud-Est is perceived: we are creating specific dynamic, innovative events designed to highlight the skills of the laboratories in our perimeter and create a bridge between institutions and industry. These actions are intended to make the offer more attractive to businesses so that we can spread the word about the public research being done in South Eastern France.
Manager of the Marketing & Communications Department